Top 10 Local SEO Tools to Improve Your Online Presence in 2023

Local SEO is critical for firms who wish to attract people in their immediate vicinity. You can guarantee that your business appears prominently in search results when people seek for businesses like yours in your region by optimising your website and online presence for local search.

There are a variety of local SEO tools available to assist you in improving your local search rating. The following are the top ten local SEO tools to get you started:

Google My Business

Google My Business (GMB) is a free web application that helps local companies get more visibility on Google Search for relevant local queries.

Local business owners may control and increase their presence on Google Search by using Google My Business. Optimising your listing and page might help your company stand out from the crowd in your local region.

Moz Local

Moz Local is a premium tool that provides a full array of local SEO tools. Tools for maintaining your Google My Business listing, checking your local search rankings, and analysing your local competitors are included.


BrightLocal gives you the tools you need to rank higher in local search, improve your reputation, and generate more traffic and leads.” BrightLocal’s industry-leading platform for local search is trusted by over 5,000 innovative agencies and companies, like iProspect, Mediacom, Hilton, and Ikea, to increase their local search exposure. BrightLocal’s SEO Audits and Reports, Local Listing Service, and Online Reputation Management solution help these businesses achieve this. Customers that use BrightLocal report improved local search results, significant time savings, and a simpler manner to demonstrate local search performance to key stakeholders. BrightLocal was named a 2021 high performance by G2’s software user audience.


Whitespark is a paid service that assists businesses with claiming and verifying their web listings. This is a vital step in local SEO since it guarantees that your company is accurately listed on key directories.


Yext is a premium product that provides a full array of local SEO tools. Tools for maintaining your web listings, tracking your local search ranks, and creating local SEO reports are included.

Serpstat Local SEO

Serpstat Improve your internet reputation and gain more consumers.Serpstat Local SEO will help your company’s internet presence. Compete with category leaders, maintain your reputation, and communicate with consumers to attract new customers and grow organic traffic.


GrowthBar is a freemium application that provides a number of local SEO functions. This includes tools for monitoring your local search rankings, analysing your competitors, and producing local SEO reports.


LocalClarity adds value to multi-location businesses and agencies by offering a suite of tools to improve local search and map discovery, build relationships through direct customer engagement (reviews, recommendations, Q&A, and posts), and discover insights across locations to gain a competitive advantage.

Moz Pro

Moz Pro is a prominent all-in-one SEO software suite that includes tools for increasing search engine exposure. Link Explorer, Keyword Explorer, and Rank Tracker are key features.


Semrush is a tool package that helps you improve your web exposure and find marketing insights. SEO, PPC, SMM, Keyword Research, Competitive Research, PR, Content Marketing, Marketing Insights, and Campaign Management may all be aided by our tools and reports.

How to Use Local SEO Tools

Use the tools to track your local search rankings: This will allow you to observe how your website is performing in local search results and discover any areas for improvement.

Use the tools to analyze your local competition: This will allow you to discover what other local businesses are doing successfully and uncover possibilities to enhance your own rating.

Use the tools to generate local SEO reports: These reports can assist you in tracking your success over time and identifying areas where you should concentrate your efforts.


Local SEO is an essential component of any online marketing plan. You can boost your local search ranking and attract more clients to your business by utilising the correct local SEO tools.

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